Undergraduate students who are interested in going on to graduate school are strongly encouraged to learn about and get involved in research. Publication opportunities exist for students via internal vehicles such as the Wilberforce University Faculty Journal (if the student co-publishes with a faculty member), local conferences and forums, not to mention academic Journals. Students need to be cautioned though, that serious research involves long and tedious hours, a high level of work ethic, integrity and self-motivation, a capacity to quickly read, assimilate and sift information across a multitude of sources, the ability to write and reason logically and coherently, and the ability to work semi-independently. Faculty members are available to provide research guidance.
-Konya Lindsey - Former Wilberforce University Marketing Major
Entry Level Salaries in Marketing were at a national average of $43,459 in 2008 (WSJ, March 2008 and CareerBuilder.com , April 2008). A Marketing major prepares individuals for careers in/as:
Sales Non-Profit Marketing
Customer Service Product Development
Customer Relationship Management Public Relations
Image/Positioning Consultant Retailing
Internet Marketing Specialist International Marketing
Marketing Research Entrepreneurship
For more information on job prospects and projections, refer to the Bureau of Labor Statistics website at www.bls.org .
Anuradha Venkateswaran, “ When Does RFID Add Value to the Supply Chain? : An Overview of Complications and Considerations in Evaluating Benefits versus Costs, and Return on Investment”. Proceedings, Business and Economics Institute and Global Business and Development Institute International Conference, December 14-17, 2008, Las Vegas, NV, pp. 205-218.
A. Venkateswaran and A.Trivedi, "Probabilistic Risk Assessment of Select Natural Hazard Scenarios Using FEMA's HAZUS: A Suggested Methodology for Prioritizing Disaster Fund Allocations”, Eighth Hawaii International Conference on Business, May 21-25, 2008, Honolulu, HI, pp. 1993 – 2021.
Anuradha Venkateswaran, “ Undergraduate Education in the 21 st Century – Changing Paradigms in Teaching and Learning and the Role of Technology-Driven Innovation”. Wilberforce University Faculty Journal, Spring 2008, pp. 6-9.
A. Venkateswaran, “Advertising in Indonesia: Balancing an Asian Socio-Culture with Economic Growth, Multimedia Convergence and Consumerism”, accepted for publication in Advertising and Emerging Economies: A Contextual Exploration, by E.C.Alozie (Editor), Marquette Publishers, awaiting publication.
A.Venkateswaran, “Social Entrepreneurship: Business Models and the Role of Technology-driven Innovation”, Proceedings of the 21st Century Management Conference, February 29 to March 1, 2008, Wilmington College, Ohio, pp. 136-146.
Donn James Tilson and Anuradha Venkateswaran, “ Toward a Covenantal Model of Public Relations: Hindu Faith Communities and Devotional-Promotional Communication”, Journal of Media and Religion, Vol. 5, No. 2, 2006, pp. 111-133.
Donn James Tilson and Anuradha Venkateswaran, “ Toward a Peaceable Kingdom : Public Relations and Religious Diversity in the U.S.” Public Relations Quarterly, Volume 49, No. 2., Summer 2004, pp. 37 – 44.
A.Venkateswaran, “ The Evolving Face of Public Relations in Malaysia”, in ‘Toward the Common Good - International Perspectives in Public Relations’. Edited by Donn J. Tilson and Emmanuel Alozie, Allyn and Bacon, Pearson Education Inc., 2004, pp. 405- 425.
A. Venkateswaran, “ When Does RFID add Value to the Supply Chain?: An Overview of Complications and Considerations in Evaluating Benefits versus Costs, and Return on Investment”. Presented December 15 th, 2008 at the Business and Economics Institute & Global Business Development Institute’s International Conference, Las Vegas, NV.
A. Venkateswaran, “ Probabilistic Risk Assessment of Select Natural Hazard Scenarios Using FEMA’s HAZUS: A Suggested Methodology for Prioritizing Disaster Fund Allocations”. Presented at the 8 th Hawaii International Conference on Business, May 22-25, 2008.
A. Venkateswaran, “ Social Entrepreneurship: Evolving Business Models and the Role of Technology-Driven Innovation”. 1 st Annual 21 st Century Management Conference, Wilmington College, OH. March 1, 2008.
Co-presentation (with Professors Strohl, Nagarajan and O’Neal McCray) on “Service Learning Across Disciplines at an HBCU”, January 14 th, 2007, at the 5 th Hawaii International Conference on Arts and Humanities.
“Socio-Economic Stratification, Differential Vulnerability and Recovery of Devastated Regions – Hurricane Katrina and New Orleans”. Presented January 6 th, 2007 at the International Academy of Business and Public Administration Disciplines, Orlando, Florida.