Wilberforce University

Academics Home |WU Home | Library
subglobal1 link | subglobal1 link | subglobal1 link | subglobal1 link | subglobal1 link | subglobal1 link | subglobal1 link
subglobal2 link | subglobal2 link | subglobal2 link | subglobal2 link | subglobal2 link | subglobal2 link | subglobal2 link
subglobal3 link | subglobal3 link | subglobal3 link | subglobal3 link | subglobal3 link | subglobal3 link | subglobal3 link
subglobal4 link | subglobal4 link | subglobal4 link | subglobal4 link | subglobal4 link | subglobal4 link | subglobal4 link
subglobal5 link | subglobal5 link | subglobal5 link | subglobal5 link | subglobal5 link | subglobal5 link | subglobal5 link
subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link | subglobal6 link
subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link | subglobal7 link
subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link | subglobal8 link
Office of Academic Affairs small logo
MARKETING

Major Overview
Welcome to the world of Marketing! Every time you see or hear an advertisement, read or listen to a Public Relations pitch; or stop by a store or surf the Internet to purchase or just to check out a good or service, you are experiencing Marketing. The Hoover Institute reports that consumer spending represented 70-72% of the US Gross Domestic Product in 2006 and 2007! Consumer spending is spurred by Marketing. In addition to preparing you for a fulfilling career in marketing, majoring in Marketing will give you a good grounding in all the other classical areas of business such as economics, finance, accounting, business law, management science and management.

Marketing involves the conception, promotion, pricing, and physical distribution of goods and services to satisfy the economic needs of society. Marketing is an important area of activity not just in retail but also in financial institutions, public utilities, insurance companies and many not-for-profit organizations. Representing more than fifteen percent of employment, marketing plays an ever increasing role in our economy.

For more information on Marketing, refer to the American Marketing Association’s website at www.marketingpower.com .

Faculty:
Professor Jack Williams, B.S., MBA (937) 708 5647 jwilliam@wilberforce.edu
Professor Anu Venkateswaran, MBA, PhD. (937) 708 5663avenkate@wilberforce.edu

Research Opportunities:
Undergraduate students who are interested in going on to graduate school are strongly encouraged to learn about and get involved in research. Publication opportunities exist for students via internal vehicles such as the Wilberforce University Faculty Journal (if the student co-publishes with a faculty member), local conferences and forums, not to mention academic Journals. Students need to be cautioned though, that serious research involves long and tedious hours, a high level of work ethic, integrity and self-motivation, a capacity to quickly read, assimilate and sift information across a multitude of sources, the ability to write and reason logically and coherently, and the ability to work semi-independently. Faculty members are available to provide research guidance.

Special Interest:
-Konya Lindsey - Former Wilberforce University Marketing Major

Entry Level Salaries in Marketing were at a national average of $43,459 in 2008 (WSJ, March 2008 and CareerBuilder.com , April 2008). A Marketing major prepares individuals for careers in/as:

Sales Non-Profit Marketing
Customer Service Product Development
Customer Relationship Management Public Relations
Image/Positioning Consultant Retailing
Internet Marketing Specialist International Marketing
Logistics Advertising
Marketing Research Entrepreneurship

For more information on job prospects and projections, refer to the Bureau of Labor Statistics website at www.bls.org .

Publications
Anuradha Venkateswaran, “ When Does RFID Add Value to the Supply Chain? : An Overview of Complications and Considerations in Evaluating Benefits versus Costs, and Return on Investment”. Proceedings, Business and Economics Institute and Global Business and Development Institute International Conference, December 14-17, 2008, Las Vegas, NV, pp. 205-218.

A. Venkateswaran and A.Trivedi, "Probabilistic Risk Assessment of Select Natural Hazard Scenarios Using FEMA's HAZUS: A Suggested Methodology for Prioritizing Disaster Fund Allocations”, Eighth Hawaii International Conference on Business, May 21-25, 2008, Honolulu, HI, pp. 1993 – 2021.

Anuradha Venkateswaran, “ Undergraduate Education in the 21 st Century – Changing Paradigms in Teaching and Learning and the Role of Technology-Driven Innovation”. Wilberforce University Faculty Journal, Spring 2008, pp. 6-9.

A. Venkateswaran, “Advertising in Indonesia: Balancing an Asian Socio-Culture with Economic Growth, Multimedia Convergence and Consumerism”, accepted for publication in Advertising and Emerging Economies: A Contextual Exploration, by E.C.Alozie (Editor), Marquette Publishers, awaiting publication.

A.Venkateswaran, “Social Entrepreneurship: Business Models and the Role of Technology-driven Innovation”, Proceedings of the 21st Century Management Conference, February 29 to March 1, 2008, Wilmington College, Ohio, pp. 136-146.

Donn James Tilson and Anuradha Venkateswaran, “ Toward a Covenantal Model of Public Relations: Hindu Faith Communities and Devotional-Promotional Communication”, Journal of Media and Religion, Vol. 5, No. 2, 2006, pp. 111-133.

Donn James Tilson and Anuradha Venkateswaran, “ Toward a Peaceable Kingdom : Public Relations and Religious Diversity in the U.S.” Public Relations Quarterly, Volume 49, No. 2., Summer 2004, pp. 37 – 44.

A.Venkateswaran, “ The Evolving Face of Public Relations in Malaysia”, in ‘Toward the Common Good - International Perspectives in Public Relations’. Edited by Donn J. Tilson and Emmanuel Alozie, Allyn and Bacon, Pearson Education Inc., 2004, pp. 405- 425.

Presentations
A. Venkateswaran, “ When Does RFID add Value to the Supply Chain?: An Overview of Complications and Considerations in Evaluating Benefits versus Costs, and Return on Investment”. Presented December 15 th, 2008 at the Business and Economics Institute & Global Business Development Institute’s International Conference, Las Vegas, NV.

A. Venkateswaran, “ Probabilistic Risk Assessment of Select Natural Hazard Scenarios Using FEMA’s HAZUS: A Suggested Methodology for Prioritizing Disaster Fund Allocations”. Presented at the 8 th Hawaii International Conference on Business, May 22-25, 2008.

A. Venkateswaran, “ Social Entrepreneurship: Evolving Business Models and the Role of Technology-Driven Innovation”. 1 st Annual 21 st Century Management Conference, Wilmington College, OH. March 1, 2008.

Co-presentation (with Professors Strohl, Nagarajan and O’Neal McCray) on “Service Learning Across Disciplines at an HBCU”, January 14 th, 2007, at the 5 th Hawaii International Conference on Arts and Humanities.

“Socio-Economic Stratification, Differential Vulnerability and Recovery of Devastated Regions – Hurricane Katrina and New Orleans”. Presented January 6 th, 2007 at the International Academy of Business and Public Administration Disciplines, Orlando, Florida.

small logo Home | Faculty Listing | Colleges & MajorsActivities & Events | Library | ©2009 Wilberforce University Academic Affairs